Current Teaching
Currently teaching International Marketing and supervising postgraduate dissertations. Other teaching interests are
Transnational Marketing, Segmentation, Marketing Research, Research Methods, Demography, and Human
Mobility.
Current Research areas and interests
Market segmentation, international marketing, transnational consumers, marketing of higher education, ethnic
marketing, demographics, geodemographics, ethnic segregation and labour market, transnational migration,
remittances, conflict, ethnicity.
Current research areas include;
Currently teaching International Marketing and supervising postgraduate dissertations. Other teaching interests are
Transnational Marketing, Segmentation, Marketing Research, Research Methods, Demography, and Human
Mobility.
Current Research areas and interests
Market segmentation, international marketing, transnational consumers, marketing of higher education, ethnic
marketing, demographics, geodemographics, ethnic segregation and labour market, transnational migration,
remittances, conflict, ethnicity.
Current research areas include;
- Marketing of business schools.
Role of research reputation in business school choice in the UK.
Transnational consumers and transnational mobiles.
Market share and environmental scanning.
Crisis and remittances.
Cultures of migration.
Internal migration of the foreign born.
Ethnic segregation and occupational outcomes.
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