Transnational Marketing Journal (TMJ) is dedicated to publishing high quality
contemporary research into transnational marketing practices and scholarship while
encouraging critical approaches in the development of marketing theory and practice.
TMJ is an exciting new title which promotes and show-cases current research into
marketing practices and challenges crossing national borders.
Transnational Marketing Journal aims to publish high-quality papers on
transnational marketing, the emphasis being on current interests, marketing practice
and theory development. The journal offers an outlet for research and scholarship in
this growing field in marketing research.
The focus of Transnational Marketing Journal is on empirical findings,
methodological papers, theoretical and conceptual insights as well as debates and
reviews in all areas of marketing regarding marketing practices across borders,
reaching multiple countries. A rather critical stance towards marketing theory and
practice distinguishes the journal from others. Multidisciplinary contributions are
particularly welcome as well as cross-disciplinary debates.
Transnational Marketing Journal will be required reading for those working,
studying and doing research in marketing science, consumer research, methodology,
and marketing strategy and management with a transnational focus and scope.
The key subject areas and topics covered in Transnational Marketing Journal are
critical marketing in transnational context, transnational choice models, consumer
behavior, consumer research, management science, market research, sales and
advertising, marketing management, marketing research, marketing science,
industrial marketing, logistics and procurement marketing, operations research,
stochastic models, psychology, demographics, geographical and spatial analysis,
critical development, and media and cultural studies. The emphasis is on the effects
and implications of mobility, place and cross-border relations and practices in
marketing in business and consumer markets paving way to scholarship exploring
new marketing practices and strategies.
Transnational Marketing Journal invites original research articles, case studies,
review articles and debates.
The journal follows a strict double-blind review policy. All submitted articles are
screened by editors and reviewed by at least two anonymous reviewers.
Transnational Marketing Journal will be published twice a year in April and October.
The first issue of the journal is scheduled for April 2012.
Transnational Marketing Journal is hosted by MetaPress.
For further information please contact:
Email: admin@transnationalmarket.com
Professor Ibrahim Sirkeci
Regent's Centre for Transnational Studies
Faculty of Business and Management
Regent's College, London
Regent's Park, Inner Circle,
London, NW1 4NS, United Kingdom
E-mail. sirkecii@regents.ac.uk
Tel. +44 (0) 7875 211 052
contemporary research into transnational marketing practices and scholarship while
encouraging critical approaches in the development of marketing theory and practice.
TMJ is an exciting new title which promotes and show-cases current research into
marketing practices and challenges crossing national borders.
Transnational Marketing Journal aims to publish high-quality papers on
transnational marketing, the emphasis being on current interests, marketing practice
and theory development. The journal offers an outlet for research and scholarship in
this growing field in marketing research.
The focus of Transnational Marketing Journal is on empirical findings,
methodological papers, theoretical and conceptual insights as well as debates and
reviews in all areas of marketing regarding marketing practices across borders,
reaching multiple countries. A rather critical stance towards marketing theory and
practice distinguishes the journal from others. Multidisciplinary contributions are
particularly welcome as well as cross-disciplinary debates.
Transnational Marketing Journal will be required reading for those working,
studying and doing research in marketing science, consumer research, methodology,
and marketing strategy and management with a transnational focus and scope.
The key subject areas and topics covered in Transnational Marketing Journal are
critical marketing in transnational context, transnational choice models, consumer
behavior, consumer research, management science, market research, sales and
advertising, marketing management, marketing research, marketing science,
industrial marketing, logistics and procurement marketing, operations research,
stochastic models, psychology, demographics, geographical and spatial analysis,
critical development, and media and cultural studies. The emphasis is on the effects
and implications of mobility, place and cross-border relations and practices in
marketing in business and consumer markets paving way to scholarship exploring
new marketing practices and strategies.
Transnational Marketing Journal invites original research articles, case studies,
review articles and debates.
The journal follows a strict double-blind review policy. All submitted articles are
screened by editors and reviewed by at least two anonymous reviewers.
Transnational Marketing Journal will be published twice a year in April and October.
The first issue of the journal is scheduled for April 2012.
Transnational Marketing Journal is hosted by MetaPress.
For further information please contact:
Email: admin@transnationalmarket.com
Professor Ibrahim Sirkeci
Regent's Centre for Transnational Studies
Faculty of Business and Management
Regent's College, London
Regent's Park, Inner Circle,
London, NW1 4NS, United Kingdom
E-mail. sirkecii@regents.ac.uk
Tel. +44 (0) 7875 211 052
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| ISSN: 2041-4692 eISSN: 2041-4684 |
CALL FOR PAPERS Transnational Marketing Journal invites practitioners, consultants, and academics to submit papers worthy of contribution to the literature. We invite papers that model marketing, critically discuss marketing practices, investigate consumer experiences, and the dynamics of the marketing organisation with regards to the transnational context and relevance. We also invite papers that study consumer preferences, marketing environment, marketing strategy, segmentation analysis, consumer reference points, marketing theory, modelling and so on. Critical and novel approaches and methods are particularly welcome. We invite scholars from marketing and other cognate disciplines in management and social sciences. TMJ welcomes (a) interdisciplinary work, (b) papers with mixed-method approach, (c) critical and radical approaches. Submissions can be in the form of (a) research papers, theoretical or conceptual papers, (b) case studies, (c) debates, viewpoints, (d) research notes, (e) data presentation. Transnational Marketing Journal facilitates and encourages the contribution of academic research as well as bringing the practitioner and consumer voices into the scholarly debate. Organisations have recognized the particular needs and characteristics of markets and consumers spanning across national borders. Changes in telecommunication and transportation alongside globalisation have brought new challenges as well as opportunities for marketers, consumers and organisations alike. Submission information The manuscripts should be sent to the editor as a word document at: editor@transnationalmarket.com As a guide, full research papers should be between 3,500 and 6,000 words. Please make sure your manuscript follows the format specified in the author guidelines on the journal website. Submissions are screened and if suitable sent to two referees for double-blind peer review. www.transnationalmarket.com |
