Transnational Marketing Journal - Guide for Reviewers/Referees
What is Transnational Marketing Journal and who reads it?
Transnational Marketing Journal is an interdisciplinary journal. The journal serves academics, policy makers, students
and other persons or institutions interested in transnational marketing theory, research, and practices. TMJ provides an
open forum for those investigating marketing theory and practice.
Transnational Marketing Journal publishes material directed to scholars, researchers, students and professionals of
marketing. Our reviewers elected to serve because of their knowledge and expertise on marketing and cognate
disciplines.
About 20,000 individuals and institutions in more than 150 countries are potential subscribers to TMJ.
What does a reviewer/referee for Transnational Marketing Journal do?
As a member of the Editorial Board or as an ad hoc reviewer, you are kindly required to anonymously review manuscripts
submitted to TMJ. Editorial Board members review two to three manuscripts per month, and ad hoc reviewers are invited
to review as needed.
We encourage electronic review. The reviews can be e-mailed to us in the body of the e-mail or attached to the e-mail.
Please use the REVIEW FORM whenever possible.
We allow FOUR to SIX WEEKS for you to read and respond to the manuscript. Please note that your adhering to the
return deadline is very important in our review process. (If you are on the Editorial Board, we would appreciate your
letting us know when you will be away for an extended period of time so that we do not direct manuscripts to you
during that interval. We would appreciate your keeping us informed of your current address.)
How can a reviewer make an optimum contribution to a writer’s work?
There are several features of a manuscript that should be addressed in an effective review. As editors and contributors
to journals, we appreciate a reviewer’s beginning a review with a brief summary of the article. Following that, we would
suggest structuring the commentary to reflect the four categories used in rating manuscript quality: content, rationale or
reasoning, style, and audience appropriateness. Several questions related to each of these categories are provided
below to help reviewers develop their commentaries:
Freshness and Scope of Content
· Is the content fresh? Are readers likely to perceive the piece as a contribution to their concerns about migration? Will
readers view the work as current?
· Does the paper articulate an innovative strategy, program, or perspective? Or does the paper provide a fresh view or
synthesis of existing knowledge?
Rationale and/or Reasoning
· Is the purpose of the article manifest? Does the content of the manuscript clearly align with the purpose? Does the
paper contain material not essential to its purpose?
· Has the author, as appropriate, provided a sufficient review of the literature to provide a base for the work
undertaken?
· Are stated conclusions, results, or findings well-documented and sustainable with credible evidence?
· Do conclusions clearly rest on data presented and analyzed?
· Does the article contain any unresolved ambiguities or conflicting information?
· Are conclusions generalizable to other contexts?
Style
· Is the manuscript’s organization effective?
· Is the writing lucid, coherent, and well focused?
· Where appropriate, are the procedures, data, method of analysis, and findings clearly presented?
· Would a reader find the material accessible?
· Does a sense of the author’s standpoint and perspective emerge?
Audience Appropriateness
· Would an audience of specialists respond with enthusiasm to the content of the manuscript?
· Are readers likely to view information gained from the manuscript as information that would add significantly to their
knowledge and effectiveness?
Answers to these or similar questions are likely to provide authors with the detailed commentary they may need to
revise productively. They will also provide us with important information about your transactions with the text so that we
can draft supportive letters to our authors when we recommend revision and resubmission.
Ranking Manuscripts
1. Reviewers are asked to indicate their judgment of a paper’s content in terms of its being fresh and current.
2. We ask them to determine the degree to which major points are evident, supported, and substantiated.
3. We ask that they evaluate the clarity of the author’s writing and the degree to which it is unpretentious.
4. We ask that reviewers indicate how appropriate the content of an article is for our readership, which consists
primarily of specialists, researchers, service providers and government professionals.
After you have read, reflected upon, and written about the manuscript, we ask you to provide us with an overall
recommendation.
A) Accept, with minor editorial changes
B) Accept with revisions
C) Revise and resubmit
D) Reject, not publishable
Your detailed comments will be forwarded to the author of the article and will be the only communication between a
reviewer and an author.
Thank you for serving as a reviewer for Transnational Marketing Journal. Your contributions of time and thoughtfulness
are very much appreciated, as well as your detailed comments. They will enable TMJ to make decisions about the work
that our writers have contributed.
Thank you.
Editorial Team
Transnational Marketing Journal
Email: editor@transnationalmarket.com
Web: http://www.transnationalmarket.com
 |  |  |  |  |  |  |
Copyright © 2003-2011 TMJ/The London Publishers. All rights reserved | Privacy Policy | Terms & Conditions | Contact Us
| ISSN: 2041-4692 eISSN: 2041-4684 |